Privacy policy

Unless otherwise specified below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other indication is made in the following processing operations.
"Personal Data" means any information relating to an identified or identifiable natural person.

Server log files
You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring the trouble-free operation of our website and to improve our offer.

Your data may be transferred to third countries outside the European Union for which the EU Commission has issued an adequacy decision. If there is no EU Commission adequacy decision, such as for transfers to the USA, the data transfers are based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de

Contact

Responsible
Contact us if you wish. The contact details of the data controller can be found in our imprint.

Initiative contact of the customer by e-mail
If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of processing and answering your contact request. If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you.
If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.

Customer account orders

Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.

Collection, processing and forwarding of personal data for orders
When ordering, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and to process your requests. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 para. 1 lit. b DSGVO and is necessary for the performance of a contract with you.
Your data is passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of the data transfer is limited to a minimum.

Your data may be transferred to third countries outside the European Union for which the EU Commission has issued an adequacy decision. If there is no EU Commission adequacy decision, such as for transfers to the USA, the data transfers are based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de

Reviews advertising

Data collection when writing a comment
When commenting on an article or a post, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The processing serves the purpose of enabling commenting and displaying comments. By sending the comment, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your personal data will then be deleted.

When your comment is published, the name and email address you provide will be published.

In addition, when you submit a comment, your IP address is stored for the purpose of preventing misuse of the comment function and ensuring the security of our information technology systems. By submitting the comment, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your IP address will then be deleted.

Use of your personal data for sending postal advertisements
We use your personal data (name, address), which we have received in the context of the sale of a product or service, to send you postal advertising, unless you have objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded.
The processing is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in direct marketing. You can object to this use of your address data at any time by notifying us. The contact details for exercising the objection can be found in the imprint.

Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for newsletter dispatch, provided that you have expressly consented to this. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Your data will be passed on to a service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to any other third parties.

Use of the e-mail address for sending direct advertising
We use your e-mail address, which we have received in the context of the sale of a good or service, for the electronic sending of advertising for our own goods or services that are similar to those that you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided for this purpose in the advertising e-mail. This will not incur any costs other than the transmission costs according to the prime rates.

Payment service provider

Use PayPal
All PayPal transactions are subject to the PayPal privacy policy. You can find this under https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Using PayPal Express
We use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you call up the website. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in a customer-oriented offer of different payment methods. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
With the selection and use of PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you with the selected payment method. This processing is based on Art. 6 para. 1 lit. b DSGVO. For more information on data processing when using the payment service PayPal Express, please refer to the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user calls up a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide on their acceptance individually, as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.

You can find out how to manage (including disabling) cookies on the main browsers by following the links below:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

The use of cookies or similar technologies takes place on the basis of § 25 para. 2 TTDSG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object to this processing of personal data concerning you at any time on grounds relating to your particular situation.

Use Cookiebot
We use the consent management tool Cookiebot by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark; "Cookiebot") on our website.
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, and to exercise your right of revocation for consent already given. The data processing serves the purpose of obtaining and documenting required consents for data processing and thus to comply with legal obligations.
Cookies may be used for this purpose. Among other things, the following information may be collected and transmitted to Cookiebot: anonymized IP address, date and time of consent, URL from which the consent was sent, anonymous, random, encrypted key, consent status. This data is not shared with other third parties.
The data processing is carried out for the fulfillment of a legal obligation on the basis of Art. 6 para. 1 lit. c DSGVO.
For more information about privacy at Cookiebot, see: https://www.cookiebot.com/de/privacy-policy/

Advertising tracking analysis

Use of Google Analytics
We use the Google Analytics web analytics service provided by Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. In this context, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/. Both Google and U.S. government agencies have access to your data. Your information may be linked by Google to other information, such as your search history, your personal accounts, your usage data from other devices, and any other information Google may have about you.
IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The use of cookies or similar technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.
You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/ as well as under https://policies.google.com/technologies/cookies?hl=de.

Use of Google Ads conversion tracking
We use the online advertising program "Google Ads" on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked across Ads customers' websites.
The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transferred to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/.
The use of cookies or similar technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.
You can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/

Plug-ins and other

Using Google Tag Manager
We use the Google Tag Manager of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of demand-oriented design and optimization of our website.
The Google Tag Manager itself neither stores cookies nor does it process personal data. However, it enables the triggering of other tags that can collect and process personal data.
You can find more information on terms of use and data protection here.

Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
This is for the purpose of distinguishing input by a human or by automated, machine processing. In the background, Google collects and analyzes usage data that is used by Invisible reCaptcha to distinguish regular users from bots. For this purpose, your input is transmitted to Google and further used there. In addition, the IP address and, if applicable, other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.
This data is processed by Google within the European Union and, if applicable, also to the USA. No adequacy decision of the EU Commission is available for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest to protect our website from automated spying, abuse and SPAM. You have the right to object at any time to the processing of your personal data based on Art. 6 (1) (f) DSGVO for reasons relating to your particular situation.
You can find more information about Google reCAPTCHA and the associated privacy policy at: https://www.google.com/recaptcha/intro/android.html as well as https://www.google.com/privacy

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of the uniform display of fonts on our website. In order to load the fonts, a connection to Google servers is established when the page is called up. Cookies may be used for this purpose. Among other things, your IP address and information about the browser you are using will be processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right to object at any time to this processing of your personal data based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation by notifying us.
You can find more information on data processing and data protection under https://www.google.de/intl/de/policies/ as well as under https://developers.google.com/fonts/faq.

Data subject rights and storage period

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 DSGVO: the right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) DSGVO, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct marketing.

Right of complaint to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you consider that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest according to Art. 6 (1) lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the purpose of asserting, exercising or defending legal claims.

If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will terminate the processing of the data concerned for the purpose of direct marketing.

last update: 01.12.2021